Real Estate Logos …???

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Suppose you have selected a great design firm to do your real estate company logo. What now?


Are you supposed to wait for the final results and check whether you like it or not? Are you supposed to meddle around the design process? Take heed, if you are commissioning a real estate logo, then it might be prudent to do the best that you can do to make sure you have a great design.
Real estate is a wide and competitive industry, and what you do or don't do in the creative stage, even if you are the client and not the designer itself, will create a great impact on the outcome and future of your business. After all, the logo design is the visual identity of your company.
Usually, all is well and good when a head of a real estate business or a company owner simply waits for the final design; most design firm packages are hassle-free and requires little to no action on your part. However, a few actions or steps, if you have the time, can actually ensure a great final design that will satisfy you.
Answer and be precise.
An online custom logo company will always ask you: what does your business do? Your answer will be the basis of your logo's concept. If you simply say ?real estate? and assume that they get it, then the designer will have a general concept, hence a general or plain design. Saying ?real estate? is not enough. Tell them if you specialize on a certain market or is actually more of a mortgage corporation. Do you focus more on estate houses for sale or more into relocations? Details and distinctions of your market can be translated into images and icons.
Check out other real estate logos.
Size up the company logos of your nearest competitors. Almost every self-respecting real estate business has a logo. Tell you designers which ones are you impressed with and which ones are you bored of. Knowing your taste and perspective gives your logo designers a feel of how to reach your satisfaction.
You have a mental picture?
Its better to say it. The creative process an be both ways, with the logo team pitching in ideas to the original concept that you have. For example, if you want a landscape image as a background logo, the logo company can advise you in what colors are appropriate. Skyscraper images or abstract icons? An excellent company has dozens or hundreds of real estate logos under their belt, their experience, plus your insight, can only make your logo better. You, of all people, can stoke the creative fire the most.
Check up on the design process.
A smart man may have checked the work flow of the creative stage in the design company's website. A smarter man would check regularly on the work while its being done. Most logo companies have a communication process, like hotlines and systems that connects you directly to your designers. Doing this cuts the chances of doing revisions of the final logo, meaning you get your logo design with no hold-ups